Lonely Planet Announces Plans To Establish Operations In India
13 January 2011
External Link: lonelyplanet.com
Lonely Planet Announces Plans to Establish Operations in India
Global travel brand will develop print & digital content by Indian authors, for Indian travellers
MELBOURNE - Lonely Planet, the world’s leading travel content provider, has announced plans to establish operations in India over the next 12 months.
The initiative will enable Lonely Planet to develop local content written by Indian authors for Indian travellers across print and digital platforms.
Lonely Planet CEO Matt Goldberg said the company wants to do more to meet the needs of Indian travellers.
“We’ve been distributing English language editions of Lonely Planet guidebooks in India since the early 1980s and we are India’s leading publisher of international guides in English,” Mr Goldberg said. “But those guides are currently written for an international, predominantly Western, audience, and don’t necessarily take into account the way Indians travel internationally and domestically.”
“The growth of the Indian travel market presents us with an exciting opportunity to better connect with local audiences,” Mr Goldberg said.
Lonely Planet currently conducts a range of activities in India to support book distribution, content digitisation and e-publishing conversion. In addition, the company’s majority owner BBC Worldwide successfully launched Lonely Planet Magazine India in January 2010.
“We want to build on this success, and are currently in discussions with a number of potential Indian partners to help us develop local print and digital products for Indian travellers,” Mr Goldberg said.
Lonely Planet is already experienced in developing content for non-Western travellers. Last May, the company launched its first locally produced guidebook series in China for Chinese travellers, written by local authors trained in the Lonely Planet style of travel writing. Those guides have been acclaimed by Chinese media and sales have exceeded expectations.
A small team of talented locals will soon be recruited to establish operations and these employment opportunities will be advertised in India’s national newspapers this week.
Lonely Planet’s Regional Manager for India, Sesh Seshadri, will be leading the recruitment from Delhi. He said this is an ideal time for the company to be establishing operations in India.
“The Indian outbound travel market is already large and forecast to grow around 50 million trips per year by 2020, while the domestic travel is estimated at about 670 million trips per year,” Mr Seshadri said.
“Our research tells us that 41% of all Indian international travellers share the Lonely Planet mindset of independent travel, and most of those will use a guidebook as a source of travel information.”
With internet and mobile phone usage growing in India, Mr Seshadri said Lonely Planet was also well positioned to develop digital products for Indian travellers
NOTES TO EDITORS
For more information contact:
Other Lonely Planet NewsLatest From Lonely Planet
Lonely Planet’s New Queensland Guide: Recovery And Culinary Rewards
Lonely Planet’s New Edition Melbourne & Victoria Travel Guide, Released Today, Suggests Visitors Hop On A Bike To Explore The State.
Lonely Planet’s New Edition Perth & West Coast Australia Travel Guide, Released Today, Reveals A Vast State With An Independent Spirit, Still Riding The Wave Of Its Economic Boom.
Lonely Planet, The World’s Leading Travel Content Provider, Is All Over Australia This Winter, With Five New Regional Guidebooks Due For Release In July And August.
In June's Edition Of Latest From Lonely Planet
“It’s An Intoxicating Place – Spectacular, Exotic And Accessible. If You’re Visiting For Business, You’ll Find Pleasure Sneaks Up On You. If You’re Visiting For Pleasure, There’s No Shortage Of Locals Who Make It Their Business To Please.”
Bring Back Great British Value
Lonely Planet’s New Guide To “a Land Of Contradictions” - China
The Best Of France, Spain, Canada And Scotland Will Be Even Easier To Experience When Lonely Planet Releases Its New Selection Of Discover Guides This May.
News By Company
News By Date
© 2010 companynewsdirect.com E&OE
All trademarks and copyrights are the property of their respective owners.
Any views or opinions expressed within content submitted to companynewsdirect.com are those of the author and not Company News Direct.
Use of this website is subject to our terms and conditions