Pixmania Signs Agreement With Carrefour

Under this agreement, Pixmania, one of Europe's leading pure play multi-specialist etailers, will deliver a multichannel website in a number of European countries for Carrefour's non-food offer, utlilising its market-leading ‘E-merchant’ platform.

Through the Carrefour website, customers will have access to a range of non-food products from Carrefour's existing product range together with an extended product range through Pixmania.  Pixmania will also support a market place platform for Carrefour customers to access a range of additional products from third party merchants.

Pixmania through its e-merchant platform provides technological solutions and expertise that has enabled Pixmania to become the leading online sales retailer for a number of non-food categories in some of the 26 markets in which it operates.

Utilising its e-merchant platform Pixmania is growing its corporate customer base in Europe providing retailers with an e-commerce solution to implement their pure play and multi-channel strategy.  E-merchant has already been rolled out to the Currys, PC World and Dixons.co.uk websites and also includes Bouygue Telecom as well as a number of clients in the fashion and luxury industry, including ST Dupont, Sud-Express and Brand Bazaar.

Steve Rosenblum, President of PIXmania commented:

“We are delighted to sign this agreement with Carrefour that recognises the strength of Pixmania’s e-merchant operating platform.  We are proud to partner with Carrefour by participating in the implementation of one of the most advanced multi-channel strategies in Europe.  E-merchant is a strong, customer-focused platform, and ideal to support Carrefour's non-food multichannel strategy.”

Lars Olofsson, Carrefour's CEO, stated: "This new partnership marks a major step in the development of Carrefour's multi-channel strategy. Our alliance with Pixmania, one of the leaders in e-commerce with operations in 26 countries and covering over 20 product universes, will enable us to offer our customers enriched non-food product lines, primarily in electronic appliances, photo, video and sound, as well as a flexible multi-channel shopping experience between our stores and the internet at the European level."